Using Channels & Referrer Groups

Channels are a collection of referrer domains with or without a utm_mediem code.

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A great way to segment traffic. And generate reports with our Channel Reports.

Here is an article on channels to learn more.

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Below for example , in this image we have our default channels and two custom one (Facebook and Twitter).
Facebook and twitter have multiple referrer domains for web access, or mobile, or apps.
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Usage cases:

• Link Building Campaign: group all the domains where you built links from an SEO link building campaign. That way over time you can measure the result and report on the results with a simple channel segmentation.
• Advertising in Niche Websites: create a group...no campaign codes are needed.