By understanding which types of content bring the most value, marketers can improve.
The goal was to analyze their content marketing efforts and relate to revenue.
For many CMOs and marketing leaders, one of the biggest challenges is showing ROI
Attributing revenue to content in B2B marketing is no small feat, bu worth it.
Here are five key metrics that can provide a clearer picture of content ROI
Lead magnet landing pages are crucial for capturing qualified leads...
A survey of marketing technology buyers validates content marketing importance again
Demonstrating the ROI of content marketing is a common challenge for marketers.
B2B & content marketing reporting involves showing value for each stage of pipeline.
Ultimately, we want to decide where we get the most value from our marketing dollars
Not so obvious reasons to outsource marketing analytics and reporting.
Performance-driven marketing agencies need to show value.
Aligning Marketing Goals with Business Objectives: A Guide for Agency Owners
The number of data-driven marketing agencies seems to be declining. Why?
We all know that the search “X near me” or similar searches has a great ROI.
Client ROI Reporting helps marketing agencies showcase the impact of their work.
Quickly see the traffic, conversions, and conversion rates by referrer sources.
Before SaturnOne it was hard to impossible to see what the keywords contributed lead
Channels are pre-segmented and group traffic sources from websites
ROI is the most important metric we can use for smart decisions.
Is a clientele niche the path to agency riches?
For marketing agencies, the ability to clearly define and measure success is key.
In the world of digital advertising, deliver ROI reporting to your clients.
Setting realistic Return on Investment (ROI) goals for your client marketing.
