Dec 4, 2024

The Value of Real-Time Revenue & ROI Dashboards for Content Marketing

Measure the value generated with your content marketing efforts in real-time.

Nov 17, 2024

ROI Analysis: Using Content Type ROI Analysis to Direct Strategy

By understanding which types of content bring the most value, marketers can improve.

Nov 17, 2024

Revenue Analysis: Content Attribution Modeling by Content Type with Revenue

The goal was to analyze their content marketing efforts and relate to revenue.

Nov 12, 2024

Proving Content ROI to Stakeholders: A Step-by-Step Guide

For many CMOs and marketing leaders, one of the biggest challenges is showing ROI

Nov 12, 2024

Top 4 Strategies for Attributing Revenue to Content in Long B2B Sales Cycles

Attributing revenue to content in B2B marketing is no small feat, bu worth it.

Nov 12, 2024

5 Key Metrics Every CMO Should Track for Better Content ROI

Here are five key metrics that can provide a clearer picture of content ROI

Sep 19, 2024

Content Marketing: Lead Magnet Landing Page Conversion Rates

Lead magnet landing pages are crucial for capturing qualified leads...

Sep 17, 2024

The Importance of Content Marketing: Aligning with Buyer Preferences

A survey of marketing technology buyers validates content marketing importance again

Nov 12, 2024

Proving ROI: How to Demonstrate the Financial Impact of Your Content Marketing Efforts

Demonstrating the ROI of content marketing is a common challenge for marketers.

Jul 20, 2024

What is Lead Gen Reporting & Analytics and Why it Matters for B2B & Content Marketing

B2B & content marketing reporting involves showing value for each stage of pipeline.

Jul 15, 2024

Search: 1% Ads vs 36% Organic Click-Through. What is the Impact on Lead Gen?

Ultimately, we want to decide where we get the most value from our marketing dollars

May 13, 2024

3 Not So Obvious Reasons To Outsource Marketing Analytics & Reporting

Not so obvious reasons to outsource marketing analytics and reporting.

Apr 15, 2024

Value-Based vs. Action-Based Marketing Dashboards

Performance-driven marketing agencies need to show value.

Mar 29, 2024

Business Goals vs. Marketing Goals

Aligning Marketing Goals with Business Objectives: A Guide for Agency Owners

Mar 26, 2024

What Successful Digital Marketing Analytics Looks Like for a Marketing Agency

The number of data-driven marketing agencies seems to be declining. Why?

Mar 22, 2024

How to Show Local SEO ROI with Google Profile Data

We all know that the search “X near me” or similar searches has a great ROI.

Mar 21, 2024

What is Conversion & ROI Reporting?

Client ROI Reporting helps marketing agencies showcase the impact of their work.

Mar 19, 2024

Landing Page Analysis & Reporting: SaturnOne vs. Google Analytics 4

Quickly see the traffic, conversions, and conversion rates by referrer sources.

Mar 18, 2024

How to Find the Organic Keywords Driving Lead Conversions

Before SaturnOne it was hard to impossible to see what the keywords contributed lead

Mar 15, 2024

What are channel reports in website analytics, and why are they important?

Channels are pre-segmented and group traffic sources from websites

Nov 12, 2024

One Metric To Rule Them All For Digital Marketing — ROI!

ROI is the most important metric we can use for smart decisions.

Feb 29, 2024

The Power of Niching Down: A Marketing Agency Owner's Guide to Stability, Expertise, and Growth

Is a clientele niche the path to agency riches?

Jun 24, 2024

Retention & Attracting New Business With Conversion & ROI Reporting For Marketing Agencies

For marketing agencies, the ability to clearly define and measure success is key.

Feb 11, 2024

The Complete Guide to Measuring ROI in Digital Advertising For Your Marketing Agency

In the world of digital advertising, deliver ROI reporting to your clients.