Make Your Content Marketing Awesome with the Right KPIs and Analytics

Meta Description: Choosing the right KPIs and analytics tools can boost the performance of your content marketing strategy.

According to a survey done by Parse.ly, eighty percent of the content marketers expect to produce more content next year. Additionally, they'll spend a lot more money promoting such stuff and competition only gets tougher. 

Because of this, it will be difficult to get yours in front of audience in 2022.

Marketers must optimize their content based on metrics that actually matter if they want to cut through the clutter.

‍A Step-By-Step Guide to Determining the Effectiveness of Your Content Marketing Strategy

Are you curious about how effective your content marketing strategy is? Do you want to know if you're getting the most bang for your buck? If so, this step-by-step guide is for you. 

In this guide, we'll walk you through how to determine the effectiveness of your content marketing strategy. We'll cover everything from analyzing your website traffic, measuring your conversion rate, and looking at your content attribution (more on this later).

By the end of this guide, you'll have a good understanding of what content marketing KPIs are, how to select the best KPIs for your content strategy, and how to measure the success of your chosen KPIs. Read a related article: “How to Choose the Right Content Marketing KPIs in 2022”

Determining the Effectiveness of Your Content Marketing Strategy

If you want to ensure that your content marketing strategy is effective, you need to measure the right KPIs (key performance indicators). By tracking the right metrics, you'll be able to see how well your content is performing and make necessary adjustments. But what KPIs should you track?

In this blog post, we'll go over some of the most important content marketing KPIs. We'll also discuss how to calculate ROI for content marketing so that you can justify your spend to decision-makers. By the end of this blog post, you'll know exactly which metrics to track and how to assess the effectiveness of your content marketing strategy. 

What most content marketers probably do not know yet is that a tool, such as SaturnOne’s Content Marketing Analytics can potentially double their monthly recurring revenue. DOWNLOAD the FREE eBook now. 

Why Should You Care About Determining the Effectiveness of Your Content Marketing Strategy?

If you're wondering how effective your content marketing strategy is, this guide is for you. 

Here, we'll go over some key performance indicators (KPIs) and success metrics to help you gauge your progress and ROI. 

By understanding and tracking these measures, you can adjust your strategy as needed to ensure maximum effectiveness. Let's get started!

How You Can Benefit From Determining the Effectiveness of Your Content Marketing Strategy

As a business owner, you're always looking for ways to improve your bottom line. One area you may be focusing on is your content marketing strategy. 

To ensure that your efforts are paying off, it's important to track certain key performance indicators (KPIs). 

In this blog post, we'll show you how to determine the effectiveness of your content marketing strategy by looking at various KPIs.

Some of the KPIs you may want to track include:

‍Engagement rates: This metric measures how often users interact with your content. For example, if someone reads a blog post and then leaves without taking any further action, that would be considered low engagement. However, if someone reads a blog post and then clicks through to another page on your website, that would be considered high engagement.

‍Conversion rates: This metric measures how often users take a desired action after viewing your content. For example, if you have a lead magnet such as an eBook or white paper, you'll want to know how many people download it after viewing your blog post or landing page. Learn more about what important KPIs to track for your business in this blog article, “4 Content Marketing KPIs to Measure for Success”

‍Content Attribution: Content attribution is a hard subject for many companies. Most are not familiar with attribution terms such as first touch of content attribution or last touch of content attribution. 

Given that most B2B sales and even lead generation efforts today can take up to 6 to 8 website visits over many months, some strategies may not be helpful to you. 

What you need is to know what content is working and where to spend your marketing dollars and time. 

‍When visitors convert to leads or customers, you may ask:

‍What category of content or specific pieces of content were they engaged with? 

How many pieces over how long?  

How many visits? 

What about segmentation? Can you identify customer types that buy from your campaigns? 

Can you drill down to individual conversions? 

Can you put a value on customers and therefore your content efforts?

At SaturnOne, we help answer these questions with our powerful, yet easy-to-use tools. 

What You Need to Know Before Determining the Effectiveness of Your Content Marketing Strategy

Content marketing KPIs and success metrics are essential for evaluating the effectiveness of your content marketing strategy. Here are some key things to consider when determining the ROI of your content marketing efforts.

‍What goals do you want to achieve with your content marketing strategy?

‍What target audience are you trying to reach with your content?

‍How will you measure the success of your content marketing strategy?

‍What resources are required to execute your content marketing strategy?

‍What is the potential return on investment for your content marketing strategy?

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How Effective is Your Content Marketing Strategy?

If you're serious about making sure your content marketing strategy is effective, then you need to pay attention to some key metrics. By tracking these KPIs, you'll be able to determine whether or not your efforts are paying off.

Content marketing KPIs can help you measure things like leads generated, traffic increase, conversion rate, and even brand awareness. In order to make the most of your content marketing strategy, however, it's important that you first identify which metrics are most important to track for your business.

Once you know what success looks like for your business, you can start setting up systems to track progress and ROI. There are a number of different ways to do this, but one of the simplest is to use Google Analytics.

With Google Analytics set up, you can track things like pageviews, unique visitors, time on site, bounce rate, and more. This data will give you valuable insights into how well your content marketing strategy is working. 

From there, you can adjust your approach as needed in order to achieve better results. However, there are limitations to how much Google Analytics can do for your content strategy, including overwhelming you with numerous steps to hurdle before you can set it up and start to use it. Learn more from this article, “Why Google Analytics Sucks for B2B Content Marketers”.

How to Use the Results of Determining the Effectiveness of Your Content Marketing Strategy

If you're looking to determine the effectiveness of your content marketing strategy, there are a few key indicators (KPIs and success metrics) you can use. Here's a comprehensive guide on how to measure the ROI of your content marketing efforts.

One way to calculate the return on investment (ROI) for your content marketing campaigns is to calculate the cost per lead. To do this, simply divide the total cost of your campaign by the number of leads generated. For example, if you spent $1,000 on your campaign and generated  10 leads, your cost per lead would be $100 each. 

Another metric you can use to gauge the effectiveness of your content marketing is website traffic. This measures how many people are visiting your website as a result of your content marketing efforts. You can track website traffic using Google Analytics or other similar tools.

Finally, another key indicator of success when it comes to content marketing is engagement. This measures how often people are interacting with your content (e.g., through shares, comments, etc). The more engaged someone is with your content, the more likely they are to become a customer or client.

Download the FREE eBook, "How to Double Your Monthly Recurring Revenue" .

What to Do If You're Not Seeing the Results You Want From Determining the Effectiveness of Your Content Marketing Strategy

If you're not seeing the results you want from your content marketing strategy, it's important to take a step back and determine what's not working. There are a number of key performance indicators (KPIs) you can use to measure the effectiveness of your content marketing, and by understanding these KPIs, you can make necessary changes to improve your results.

Some of the most important content marketing KPIs include:

-Number of leads generated

-Cost per lead

-Conversion rate

-Website traffic

-Engagement rates (e.g., shares, comments, etc.)

-Click-through rates (CTRs) 

-Bounce rate

-Keywords

-Backlinks

What Is SaturnOne Analytics?

SaturnOne Customer Journey Analytics was created as a solution for non-tech savvy business owners who are not experts in coding and data analysis. SaturnOne was also built with the entrepreneur and digital marketer in mind who have no time for going over Google Analytics, analyzing  and interpreting results. 

SaturnOne provides deep and actionable insight on your best and worst customer journeys - those that would predictably buy and separate the ones that don’t so you can focus on these profitable customers..

What’s even awesome is that SaturnOne puts everything under one dashboard and provides in-depth customer journey insights for a better informed decision. Seamless and easy to navigate, business owners can then interpret data without getting overwhelmed by figures and statistics. 

SaturnOne focuses on providing you with customer behavior data so you can optimize customer experience and optimize for growth and sustainability. Have more confidence and peace of mind when you use SaturnOne! Read the full article here: “SaturnOne Analytics Versus Google Analytics 4: Know What’s Important For You”

Summing up

If you're not seeing the results you want from your content marketing strategy, then it's time to take a step back and assess what you could be doing better. 

There are a number of different ways to determine the effectiveness of your content marketing strategy, including measuring your KPIs, success metrics, and ROI. 

By taking the time to determine where you could be improving your strategy, you can make the necessary changes to see the results you desire. 

To learn more about optimizing your content strategy and getting the most value for your dollars, get a DEMO or FREE consultation with our product advisors at SaturnOne Analytics today. 

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