SaturnOne Analytics Filtering Feature

Introduction

A filter is a method used to drill down into site usage in an analytics software like SaturnOne. 

For example, a user might be interested in seeing the amount of time spent on each page and which pages are most popular, but also might want to see how users are moving around the site. 

Filter queries can be very powerful, especially when combined with other tools like metrics. Let’s say that we want to see how many times people click the “Contact Us” link, as well as how often they are coming from different areas of our site. We’ll start by creating a new custom report for our site:

I’m going to assume that you’ve already created a few views and filters, since this is a fairly basic report. If you haven’t done so yet, you should read through the Creating Custom Reports tutorial first. 

Once we’re ready, we can create the report. Here are the steps I followed: Create a new view. Create a new filter. Create a new custom report. Configure the view and the filter. Add the custom report to the dashboard.

Let’s Take a Tour on SaturnOne’s Filter Feature Done by Our CEO and Founder Greg Bardwell

Watch the Video Tutorial

Here is an overview of how to use filters.

The filters appear at the top of the page. You have domain filters if you have multiple domains.

You have the minimum amount of time on a web page to be included in your analysis.

You have a date range, and you can also have a whole series of filters, such as:

-the page

-the country

-the type of device

I'm going to show you how to add and change them all.

You can see in this video that when you change them, the analysts update, so I can change different things. You know, this particular user real estate site has multiple domains.

You can select the name and see the outcome based upon those domains.

You can select the type of page, date ranges, and all these are filters.

You can add a little bit of all these domains. In a nutshell, everything here comes from pages. Anything that shows up as a finger pointing thing.

You can add this as a filter and I'll show you a couple of ones.

You can add that everything from:

-desktop

-browser type

-platform 

-UTM codes

That shows up here. These are going to show up in the list of referrers.

I can say I want to see people that are referred from Google coming from the United States that are visiting the Wisconsin condo page.

Okay, I can see that all those filters, basically all those filters, show up here.

You can see the number of page views during this time: the average time between page updates.

In this case, if you're doing a single page, you're going to see that, instead of the list of the top pages, you're going to see what's happening on that page.

You're going to see with your referrer, of course, we just filtered.

Just have Google and you're going to see all the exit pages, and then you can see any UTMs and things like that: The page scrolls and the events that are being produced on this page appear.

All these things get affected by the filters.

The events that are being shown are going to be affected by the filters.

The funnel outcomes, or the goals, are going to be affected by the filters to some extent.

Finally, it's a specific page, so that will be affected by the referrer.

The campaign won't be affected by the pages because they are specific, so everything's going to be affected by filters.

It gives you a way to really deep dive and explore things.

Watch the Video Tutorial

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